Effective marketing and strong negotiating skills are two reasons Chantel Ray, of the Chantel Ray Real Estate Team continues to thrive in the competitive Hampton Roads marketplace. Nicknamed the “rainmaker”, Chantel entered the scene and created a team of specialists to assist in the complex real estate process. Since then, the Chantel Ray Real Estate Team, a franchise of William E. Wood at the Mall, is arguably one of the most successful team of professionals in the region, utilizing each other’s strengths while providing superior customer service.
Before Chantel became a real estate professional, she earned a bachelors degree in Mathematics from Virginia Wesleyan College and proceeded to teach at Cox High School for several years. However, her desire for limitless potential and better hours resulted in a highly lucrative career in real estate. Along with natural charisma, her educational back round and teaching experience helped pave the way for a successful nine person team, including five real estate agents, three administrative assistants, and one courier.
“I wanted to build a team of professionals where we could all work together and use our strengths more effectively,” said Chantel.
And because Chantel consistently provided out-standing leadership within the Chantel Ray Real Estate Team, she won the HRRA Circle of Excellence Mega Team Award in 2006. Individually, much of her success speaks for itself, Chantel attributes it to excellent team work and a resilient marketing strategy.
“It’s marketing, marketing, and more marketing,” Chantel stated. “Not only do I market myself intensely, I market the homes I’m selling even more so.”
For starters, The Chantel Ray Real Estate Team advertises on over 34 websites. Most marketing is done over the internet resulting in world-wide exposure for listings and services. In fact, over 34 different websites are used to advertise and promote listings for ultimate coverage, resulting in quicker sales. Realtor.com, Google, Yahoo! Classifieds, Bobvilla.com and realestate.com are just a few on a long list of reputable websites that carry Chantel's listings. And because nearly 60 million online Americans use search engines each day, Chantel pays top dollar for “keywords” and “pay-per-clicks.” This cutting- edge strategy has helped bring in over 900 satisfied clients since 2005 as more pile in each day. Moreover, once they become clients, the team builds strong rapport before, during, and after the deal is made.
“We’re fanatical about great customer service from the very beginning,” said Chantel. “And once the transaction is complete, we keep in constant contact by mailing monthly gift-certificates and hosting an annual client appreciation party.”